Rainbow-China Corporate Culture


“Rainbow” means rainbow in both English and mandarin, which implied two visions of the company founders. Firstly, we hope our products which prints colors to make the world more colorful and beautiful. On the other hand, we sincerely hope to create more colorful lives for all our customers, employees and shareholders while everyone join our hands together.

It is far from becoming a prosperous company if we fail to do any of them, so we have to continue acting it and carry it out as a long-term strategy. We to learn Corporate Culture by heart:

A: Core Culture: The pursuit of happiness of customers, employees and shareholders.

B: Management Culture: To provide first rank service with the foundation of quality and pursuit of efficiency.

C: Team Culture: Share, compatible, collaborate and fully execute.

D: Marketing Culture: Give the most suitable one rather than the most expensive one.

E: International Culture: Comply with the pace of global change, follow the times and make progress together.

Corporate Vision:

 Colorful the world.

Corporate Mission: 

Create more value for customers and build a platform for employees to achieve self-worth.

Enterprise spirit:

Team Spirit: Unite like army; Care like family; Grow up like classmates.

Enterprise Spirit: Details make a difference; Persistence brings victory

Enterprise Values:

  1. Dedicated to user’s satisfaction and success
  2. Respect truth and pursuit honest
  3. Innovation is the foundation of business survival
  4. Encourage creativity and autonomy
  5. Pursuit excellent achievement and contribution